Ladbrokes, a United Kingdom based gambling firm has announced that they have purchased the Australian Sportsbetting Firm “BetStar” for a total of £12.4 million.”
Ladbrokes will have complete ownership of BetStar but the employee’s who have created the BetStar brand will continue to operate as they always have. There are currently over forty thousand clients with BetStar. During the first quarter of this year BetStar was able to provide a gross win worth $12.9 Million. This helped ensure Ladbrokes that BetStar will continue to be the popular sportsbetting client that it is today.
Ladbrokes has recently been making its way through the online gambling market in Australia by acquiring multiple gambling services. The last purchase that Ladbrokes made was Bookmaker.com.au, showing that Ladbrokes is still mainly a sportsbetting service over an online casino. BetStar marks the latest purchase for Ladbrokes.
Damian Cope, The International Operations and Managing Director for Ladbrokes commented on this deal, stating: “Australia is quickly creating one of the most vibrant online gambling markets in the world. The sports betting services offered in Australia are unlike anything else I have ever seen in the online gambling market. Purchasing BetStar is our next move forward into the sports betting gambling market. We hope to one day become the main sports betting operators in Australia and in the world, one of the ways we can do this is by purchasing incredible operators such as BetStar and Bookmaker.”
He continued saying, “We hope that Australian punters enjoy the sports betting services were going to soon offer them.”